Carolinas HealthCare System Blue Ridge – Spine Health Campaign

Developed marketing strategy and plan to increase patient awareness and drive new patient volume to the physical therapy, pain management and surgical spine experts at Carolinas HealthCare System – Blue Ridge. www.blueridgehealth.org

Focused campaign on a local patient story and access message. Managed all aspects of the strategy develop, campaign planning, campaign implementation and results tracking.

Tactics:

  • Landing Page Development – www.blueridgespinehealth.org  with dedicated tracking phone numbers
  • Digital Advertisement (paid search, retargeting, social ads)
  • Campaign collateral using local patient story and local photography
  • Video content – patient and physician stories
  • Physician liaison outreach
  • Social media
  • Internal communication

Click to view Spine Health PDF